Posted on April 14, 2014
by mike.z
in general
PERSUASION THROUGH STORYTELLING
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| “Today I want to tell you three stories from my life,” said Jobs. “That’s it. No big deal. Just three stories.” And with that, people were hooked.But you don’t have to be a Silicon Valley billionaire to deliver a terrific talk. According to Forbes, the best presentations include a clear, relevant message and a few great stories to illustrate it. |
| Why was Budweiser’s “Puppy Love” Super Bowl ad was so irresistible? It was a compelling story that followed a storytelling structure used for millennia. (Requires free registration on the Harvard Business website, but well worth it.) |
| Jesus used stories all the time to change hearts and minds. It was arguably his primary pathway to persuasion and it created countless followers. Here’s how we can imitate his approach to improve our own leadership. (From the bookInfluencing Like Jesus.) |
| From Steve Denning’s bestseller, The Leader’s Guide to Storytelling, this is a practical chapter on how to choose the right story for your leadership challenge. |
| Campolo, a master storyteller, shows how to persuade through not just thetelling of a story, but the performance of it. |
| Can you really keep kids off Methamphetamine with mere advertisements? Yes, if those ads are striking stories.The Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging. And since its inception, teens’ use of Meth is down more than 60 percent (read some of the results). A testimony to the persuasive power of story. |
